Digital transformation is not a one-time event. Because they must contend with continually changing circumstances in the marketplace, organizations must perpetually anticipate and master capabilities that may not currently exist, then sustain regenerative activities forever.
The functions involved in these transformations span across strategy, marketing, operations, sales, communications, IT, research and development, and others – and cannot engage each other or succeed as silos. Interactions and decision-making hierarchies and processes need to be re-ordered to fluidly respond to emerging market needs, preferences, buying patterns, relationships, and communication modalities.
For companies selling digital transformation services, a different quality, quantity and frequency of interaction and conversations with the client’s leadership and these functional heads is needed. Most representatives of companies selling digital transformation services – even the best of them – are lacking in their ability to effectively lead these conversations with their clients.
SGA is the world leader in how
to sell digital transformation services.
SGA’s full range of proven services equips and mobilizes the senior representatives of our client organizations with the competence and confidence to effectively engage the senior executives of their client organizations regarding their digital transformation services. We are guiding our clients to start new conversations with these different executives and stakeholders. These are not presentations of packaged services, but rather discussions about the challenges involved, dealing with what is not known or has not been invented, and developing a multi-faceted relationship and set of activities to co-invent the client’s optimal future.
To support our clients in this realm, SGA has devised a spectrum of consulting services, learning programs, coaching capabilities, and on-demand support. This array of deliverables is globally flexible, fluid and tailorable so that our clients get the information and enablement they need. When, Where, and On The Scale that they need it.
For more information and insight about what is needed to enable and empower your representatives to effectively sell digital transformation services to your clients and prospects, contact SGA at +1 203 972 8111, or email us at firstname.lastname@example.org
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