The ROI of Executive-Led Training
CASE STUDY
A GLOBAL TECHNOLOGY COMPANY
Seasoned Salespeople
New C-Level Prospects
New Skills Needed
Decades of market dominance at the operating level convinced these sellers that they knew how to sell. The company’s emerging offerings required them to engage strategically with their customers’ C-level executives. Their instincts, honed for traditional sales, proved insufficient for the challenges of selling to executives in these senior-level meetings.
After participating in SGA’s tailored “C-Suite Success” program, participants gained the critical skills and insights needed for impactful executive selling, enabling them to thrive in high-stakes interactions with top decision-makers.:
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They understood why what had worked for them no longer would.
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They prepared for and conducted senior meetings differently.
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They earned CxO trust and sponsorship with confidence.
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New sales were attributably opened, closed, and saved.
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The program generated an estimated 40x payback within 6 months.

We researched every consultancy, university, and training company we could find to help our senior sales executives build the capabilities and attitudes to succeed in the C-Suite. SGA’s insight, experience, and approach accelerated our progress beyond expectations.
CASE STUDY
A GLOBAL MEDIA COMPANY

Iconic Products
Three Cultures
No Shared Strategy
A music distribution company, a video distribution company, and a video production company, each with very different cultures and leadership, were combined and had to forge a shared strategy. Tensions, distrust, and disdain were rampant. SGA was retained to bring them together.
After a series of Strategy and Leadership workshops:
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The business leaders understood and appreciated each other.
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Shared interests and synergies were discovered.
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A powerful strategy emerged. The Board approved.
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Years of double-digit growth for each business followed.
We were a newly formed entity of three merged companies with very different cultures and ways of working. With SGA, the board got their strategy and we got under one hat.”
CASE STUDY
A GLOBAL CONSUMER GOODS COMPANY
Old Guard vs. New Guard
Tensions and Mistrust
Frozen Productivity
Seasoned veterans who had launched legacy brands. Confident managers brought in with new perspectives, processes, and practices. Both groups had rarely been challenged, until they now had to work with each other. Meetings ending in abusive shouting. Little progress was being made.
After engaging in a series of SGA meetings and coaching sessions:
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Differences were understood and appreciated.
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Shared practices were jointly reconceived and designed.
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New product development flourished. Successes celebrated by all.
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Revenue growth eclipsed their competitors.

Our progress had come to a halt. Trust had completely eroded. Many of us struggled to see a way forward. SGA enabled us to be heard, create new norms and ways of working, and embrace the changes that were needed. Now we are enjoying our shared successes.”
CASE STUDY
A GLOBAL PHARMACEUTICAL COMPANY

Seasoned Executives
Poor Communication
Productivity Losses
The COO Ed greatly respected the ability of his principal plant manager, Doris, to optimize the productivity for people. However, he would not return her calls when Doris needed his input. Ed dreaded starting their conversation with small talk (“How are you? How’s the family? Did you have a nice weekend?”). Hours were lost. After engaging in the Interpersonal Intelligence workshop, Doris stopped starting her conversations with Ed with small talk. As a result, Ed returned her calls immediately, knowing Doris would focus on the task. Both parties’ needs were met, hours were saved, and efficiencies gained.
After engaging in an Interpersonal Intelligence Workshop:
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Doris stopped starting her conversations with Ed with small talk.
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Ed returned her calls immediately, knowing Doris would focus on the task.
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Both parties’ needs were met. Hours were saved, efficiencies gained.
Our workshops with SGA significantly improved productivity and teamwork. We better understood and trusted each other, and could focus less stressfully on our shared goals.”






























