Sales Messaging Training
Intended for client-facing individuals tasked with selling to the C-Suite.
C-Suite Selling to Senior Executives Training
SGA CSuite.com knows how to help your top team develop their compelling and memorable portable story.©
The global pandemic has forced a sea change in the critical decision-making process in the C-Suite. Mitigating risk has become more central and decisions involving significant investment now require consensus. This change has had a profound impact on how we engage our clients.
Nowadays, to gain consensus, it critical that the “story” (the proposition) is “portable.” Easily socialized with the critical mass of stakeholders. If the senior executive cannot distil the essence of our solution and its impact down to an efficient memorable description, it will struggle to gain the consensus and the support needed to drive it forward.