by team@scdigital.com | Dec 13, 2022 | blogs
Why is it so Important to be Prepared When Selling to the C-Suite? It is important for sales executives to learn as much as is available in the public domain about both the executive and the organization. Understanding these current issues will be essential to helping...
by team@scdigital.com | Dec 13, 2022 | blogs
CXOs turn to outsiders for help because they believe that these outsiders have the expertise and skills that they or others in their organization do not have. In order for you to be successful when selling to the C-Suite, you need to engage the CXO early and give them...
by team@scdigital.com | Dec 13, 2022 | blogs
When approached by service providers, many senior executives ask themselves if the issue or the outcome of the solution being presented is significant enough to warrant their attention or take any action. The best way to quickly establish the relevance and prospective...
by team@scdigital.com | Dec 13, 2022 | blogs
In addition, in order to address the CXO’s natural concerns about the prospective risks involved in your solution, you need to tell verifiable stories about how and where your organization has successfully done this before, what you have learned, and what outcomes...
by team@scdigital.com | Dec 13, 2022 | blogs
Lastly, being confident, authentic, present, and energized when talking to a CXO is essential when establishing trust, making you more memorable and appealing to a CXO. Be present and do what is needed to bring this energy, confidence, and authenticity to the...
by team@scdigital.com | Dec 13, 2022 | blogs
When selling to the C-Suite, many sales conversations begin with practiced clichéd questions along the lines of “What’s keeping you up at night?” or “We’d like to know about your priorities.” This approach, we have learned, only annoys the CXO! Anyone belonging...
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